ABC, UNIVISION, fighting over Direct/Interception.
Dallas, TX. (Adage) In the Midst of a take-no-prisoners battle, top networks executives are throwing all their weapons to secure the distribution rights to the Box Office hit: Direct/Interception, the new results driven, pack action Direct movie of the year. ABC’s CEO warn Univision yesterday at a news conference: “My Job is on the line. It’s my personal battle to bring Direct/Interception to our Network, and secure it’s distribution worldwide”. Univision’s CEO issue a statement yesterday saying: “Winning the rights to the Direct/Interception Movie are not even a question. We are and will do everything we can to beat ABC and bring Direct/Interception to it’s new Home”. Seems the fight is not even close to be over, but Direct/Interception is shaking up the very fundamentals of the Television Networks and the whole Advertising industry.
